Dear Subscriber,
The Social Media "band wagon" has well and truly rolled in to town as far as search marketing is concerned. But what does it all mean and what new strategies should we develop? This month we attempt to clarify what all the buzzwords and phrases mean in terms of benefit to your own business. We also provide some essential tips on how to approach this ever growing online phenomenon.
Last month we made a pledge to provide you with content that would be interesting and informative and enjoyable to read. We’d like to think we’ve achieved that again this month and welcome your feedback to ensure we are providing you with something of value. If there is anything you would like to see then just ask us - rocket@propellerent.co.uk.
Who's No.1 - Online PR, Link Development
or Social Media?
You may have seen or possibly heard of the latest 'band wagon's' touring the Internet industry circuit, Social Media, Link Development (or link building) and Online PR. The focus is on them for the roles they are playing in your search marketing or, as we are now more appropriately addressing it, your customer acquisition strategy. If the three were music bands you could be forgiven for thinking that the music they play all sounds the same...and this won’t be anything to do with you getting older!
They all sound the same to me
There are of course some subtle and other not so subtle differences. Knowing which of these techniques will best suit your objectives and how to deploy them is essential - simply setting up a Facebook group or posting a press release on your blog won't quite cut it. Sound familiar? It's a good start but you need to get a strategy in place and you need to get it right.
Read on for further explanation – and then start with this month’s Client Corner Top Tips. You can then call us to talk about maximising social media for your business.
We look forward to hearing from you.
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Client Corner:
Tips on how to utilise "Social Media" for your business
If you've read our explanation of Social Media's impact on your link development and online PR strategies then you'll know your customer acquisition strategy is going to rely even more on thorough planning and great content. No-one said getting to the top - or staying there for that matter - was going to be easy. We trust our Client Corner will continue to help you with both.
Social Media Top Tips
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